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AdRoll

AdRoll ABM

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AdRoll ABM, formerly known as RollWorks, is an account-based marketing platform designed to generate B2B pipeline, accelerate sales cycles, and close more deals through multi-channel advertising and go-to-market orchestration.

Programmatic AdvertisingAudience Targeting ToolsCampaign Automation

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Features

Identify and engage high-fit accounts using proprietary data points
Link buyer insights to multi-channel ad campaigns
Predict the buyer journey with deep insights
Automate workflows for account-based marketing
Provide strategic and creative support for ABM campaigns
Secure ad placements with AI bidding engine
Integrate seamlessly across teams and martech stack
Manage full-funnel ABM without additional fees

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