---
canonical: "https://www.softatlas.io/adroll/products/adroll-abm"
name: "AdRoll ABM"
provider: "AdRoll"
category: "Marketing / Advertising Platforms / Programmatic Advertising"
review_count: 0
ai_powered: true
website: "https://www.adroll.com/account-based-marketing-platform"
updated: "2026-07-28"
---

# AdRoll ABM

By [AdRoll](/adroll.md)

AdRoll ABM, formerly known as RollWorks, is an account-based marketing platform designed to generate B2B pipeline, accelerate sales cycles, and close more deals through multi-channel advertising and go-to-market orchestration.

## Features
- Identify and engage high-fit accounts using proprietary data points
- Link buyer insights to multi-channel ad campaigns
- Predict the buyer journey with deep insights
- Automate workflows for account-based marketing
- Provide strategic and creative support for ABM campaigns
- Secure ad placements with AI bidding engine
- Integrate seamlessly across teams and martech stack
- Manage full-funnel ABM without additional fees

## Built for
MARKETERS, SALES, EXECUTIVES

Source: https://www.softatlas.io/adroll/products/adroll-abm