---
canonical: "https://www.softatlas.io/adroll/products/adroll"
name: "AdRoll"
provider: "AdRoll"
category: "Marketing / Advertising Platforms / Programmatic Advertising"
review_count: 0
ai_powered: true
website: "https://www.adroll.com/digital-advertising-platform"
updated: "2026-07-28"
---

# AdRoll

By [AdRoll](/adroll.md)

AdRoll is a multichannel advertising platform that enables brands to run full-funnel advertising campaigns across various channels, including ecommerce, social advertising, and cross-channel attribution.

## Features
- Run full-funnel, multichannel advertising campaigns
- Optimize digital campaigns using AI-powered tools
- Target new audiences and retarget existing users
- Measure ROI across the advertising funnel
- Segment audiences and track campaign results
- Integrate display, native, video, mobile, social media, and connected TV campaigns
- Analyze campaign performance and identify revenue-generating channels
- Manage advertising strategies with flexible package options

## Built for
MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/adroll/products/adroll