Adverity

Adverity helps marketing teams, analysts and agencies bring data from advertising, social, analytics and commerce platforms into one governed place. Its Connect product pulls data from hundreds of sources, transforms and harmonises fields such as cost or impressions, monitors quality and schema changes, and sends the results to data warehouses and BI tools. Adverity Atlas adds a knowledge layer on top of an existing warehouse, with a governed glossary of metrics, lineage and business context so AI assistants and agents can answer marketing questions accurately. The software is used by brands and agencies that run large multi-channel media budgets and need reliable reporting.