---
canonical: "https://www.softatlas.io/adverity/products/adverity-atlas"
name: "Adverity Atlas"
provider: "Adverity"
category: "Data & Analytics / Data Governance & Quality / Data Catalogs"
review_count: 0
format: "CORE_PRODUCT"
ai_powered: true
website: "https://www.adverity.com/adverity-atlas"
updated: "2026-10-23"
---

# Adverity Atlas

By [Adverity](/adverity.md)

Marketing knowledge layer that sits on an existing warehouse and gives AI tools a governed glossary, lineage and business context for marketing data.

## Features
- Maintain a governed glossary of marketing metrics
- Profile data and draft field definitions
- Track lineage of KPI calculations
- Flag schema drift for approval
- Give AI agents business context on marketing data

## Built for
MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/adverity/products/adverity-atlas