---
canonical: "https://www.softatlas.io/affinity/products/affinity-crm"
name: "Affinity CRM"
provider: "Affinity"
category: "Sales / CRM / CRM Platforms"
review_count: 0
ai_powered: false
website: "https://www.affinity.co/product/crm"
updated: "2026-06-19"
---

# Affinity CRM

By [Affinity](/affinity.md)

Affinity CRM is a platform designed for private equity and venture capital firms, utilizing AI-powered relationship intelligence and automated data capture to streamline deal sourcing and relationship management.

## Features
- Automatically create records by syncing email and calendar events
- Capture and enrich data from over 40 trusted sources
- Provide relationship intelligence insights for dealmaking
- Integrate network, deal, and portfolio data across systems
- Track and analyze activity data for efficiency improvements
- Sync communications and enrich records with deal-ready data
- Enable investing teams to drive deals and make decisions faster
- Support deal sourcing and management workflows

## Built for
SALES, EXECUTIVES, OPERATIONS

Source: https://www.softatlas.io/affinity/products/affinity-crm