---
canonical: "https://www.softatlas.io/amplitude-inc/products/amplitude-experiment"
name: "Amplitude Experiment"
provider: "Amplitude"
category: "Data & Analytics / Product & Web Analytics / Experiment Analytics"
review_count: 0
ai_powered: false
website: "https://amplitude.com/amplitude-experiment"
updated: "2026-06-18"
---

# Amplitude Experiment

By [Amplitude](/amplitude-inc.md)

Amplitude Experiment provides feature experimentation tools to innovate with personalized product experiences and drive conversion through A/B testing.

## Features
- Conduct A/B testing to drive conversion
- Innovate with personalized product experiences
- Design experiments with a guided UX without engineering resources
- Roll out and roll back features quickly with feature flags
- Deploy client-side or server-side experiments
- Receive automatic notifications and data quality checks
- Launch experiments from analytics charts and session replays
- Target precisely with behavioral cohorts and identity resolution

## Built for
MARKETERS, DEVELOPERS, EXECUTIVES

Source: https://www.softatlas.io/amplitude-inc/products/amplitude-experiment