Ad Verification

1 product

DV Marketplace Suite
DoubleVerify
·Ad Verification+3
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Ad VerificationMainData Quality PlatformsAudience SegmentationWeb Analytics

A suite aimed at improving inventory quality and increasing performance to build advertiser confidence and trust in marketplaces.

Features

  • Mitigate ad fraud with pre-bid IVT and viewability protection
  • Classify content using 100+ brand suitability categories
  • Optimize campaign performance metrics with DV data
  • Align campaigns based on verification KPIs
  • Analyze fraud and IVT reporting post-bid
  • Access brand suitability insights
  • Detect session-based fraud
  • Track display and video viewability