Marketing Mix Modeling & Incrementality

19 products

Causal Lift
Polar Analytics
·Marketing Mix Modeling & Incrementality
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Lifesight
Lifesight
·Marketing Mix Modeling & Incrementality
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Stella
Stella
·Marketing Mix Modeling & Incrementality
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INCRMNTAL
INCRMNTAL
·Marketing Mix Modeling & Incrementality
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Haus
Haus
·Marketing Mix Modeling & Incrementality
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Odins MCP
Odins
·Marketing Mix Modeling & Incrementality
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One.Vision
Ekimetrics
·Marketing Mix Modeling & Incrementality
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Marketing Mix Modeling (MMM)
Kochava
·Marketing Mix Modeling & Incrementality
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Benchmarks
Measured
·Marketing Mix Modeling & Incrementality
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Cross-Channel Dashboard
Measured
·Marketing Mix Modeling & Incrementality
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Media Plan Optimizer
Measured
·Marketing Mix Modeling & Incrementality
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Media Mix Modeling
Measured
·Marketing Mix Modeling & Incrementality
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Incrementality Testing
Measured
·Marketing Mix Modeling & Incrementality
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Performance Incrementality
Cassandra
·Marketing Mix Modeling & Incrementality
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Marketing Mix Modeling
Cassandra
·Marketing Mix Modeling & Incrementality
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Incrementality Testing
Cassandra
·Marketing Mix Modeling & Incrementality
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Instant Incrementality
Cassandra
·Marketing Mix Modeling & Incrementality
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GeoLift by Recast
Recast
·Marketing Mix Modeling & Incrementality
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Recast MMM
Recast
·Marketing Mix Modeling & Incrementality
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Marketing Mix Modeling & IncrementalityMain

Causal Lift is Polar Analytics' incrementality testing product: geo-based experiments read against a synthetic control, each one scoped, executed and interpreted by a Polar data scientist. It is priced per test and sold outside the core analytics plan.

Features

  • Run geo-based experiments read against a synthetic control
  • Have each test scoped, executed and interpreted by a Polar data scientist
  • Test Google Ads, YouTube, Meta, TV and, in the United States, TikTok
  • Measure sales across Shopify, Amazon and physical stores
  • Pay per test, with a price that scales with revenue