Engagement Analytics

2 products

PathFactory Intelligence
PathFactory
·Engagement Analytics+2
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AI Deal Intelligence
Recapped
·Deal Pipeline Management+2
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Engagement AnalyticsMainRevenue Workflow AutomationContent Management for Sales

PathFactory Intelligence connects every content engagement directly to your pipeline and revenue, providing actionable insights into buyer behavior.

Features

  • Connect content engagement directly to pipeline and revenue
  • Measure time spent on every asset and track bingeable paths
  • Roll up engagement data to account level to reveal buying intent
  • Track complete, chronological buyer journey through content
  • Analyze performance data on content topics and formats
  • Sync engagement signals and insights to CRM and MAP
  • Identify most in-market accounts with engagement scores
  • Provide sales reps with a complete picture of prospect's content journey