Plausible

Plausible is a web analytics tool that measures website traffic without cookies and without collecting personal data, so sites can use it without a consent banner in most cases. A small script reports page views, visitors, sources, countries, devices and top pages, all shown on a single dashboard. Site owners can also track goals, custom events, conversion funnels and revenue, filter by campaign parameters, and share dashboards or receive email reports. The code is open source and can be self-hosted, while the hosted service runs on infrastructure in the European Union. It is used by site owners, startups, publishers and agencies that want simple statistics and privacy compliance.