Demandbase

Demandbase helps B2B companies focus sales and marketing on the accounts most likely to buy. Demandbase One combines first-party data, such as website visits and CRM activity, with third-party intent and firmographic data to score accounts and show where they are in their buying journey. Marketers use it to build target account lists, personalise the website and orchestrate campaigns, and its own B2B demand-side platform runs advertising aimed at those accounts. Sales teams see which accounts are active, who belongs to the buying group and when to reach out. The data is also available on its own for enrichment. It is used by marketing and sales teams of mid-sized and large B2B companies.