
Mixpanel
Event-based product analytics: funnels, retention and user segments for product, growth and engineering teams.
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Mixpanel helps teams understand how users behave inside a product. It records events from web and mobile apps and lets anyone build reports on funnels, retention, user flows and segments in a self-serve interface. Session Replay links those reports to recordings of real sessions, Experiments covers A/B tests and feature flags measured on product metrics, and Metric Trees map how key indicators relate to each other. Data Warehouse Connectors sync data from Snowflake, BigQuery or Redshift, so product and business data can be analysed together. It is used by product managers, growth teams, analysts and engineers.
How teams use Mixpanel
1 Soft Atlas article
