Google Marketing Platform

Google Marketing Platform groups the enterprise advertising and measurement products of Google under one account. Display & Video 360 is used to buy display, video and connected TV inventory programmatically. Search Ads 360 manages and bids on search campaigns across several search engines. Campaign Manager 360 serves ads, tracks conversions and reports across all digital campaigns. Google Analytics measures traffic and behaviour on websites and apps. The products share audiences and conversion data, so that an audience defined in Analytics can be targeted in a media campaign and the results measured in the same place. It is used by large advertisers and by the media agencies that run campaigns on their behalf.