Blumana

Blumana helps consumer brands understand what their customers think without waiting for the next study. The platform ingests signals from product reviews, NPS and other surveys, social media, support tickets and e-commerce platforms, and structures them into a shared knowledge base with personas and competitive benchmarks that are updated continuously. An insights agent answers questions in natural language and sends briefings and alerts adapted to each role, and a research engine launches surveys and consumer panel studies to fill gaps. Data is hosted in France. It is used by insight, marketing and customer experience teams of B2C companies in sectors such as beauty, retail, automotive and banking.