Crossbeam

Crossbeam lets companies work with their partners on the accounts they have in common. Each company connects its CRM, and the platform compares the two customer and prospect lists without exposing the rest of the data: both sides see which accounts overlap and decide what to share. Partnership teams use this account mapping to find co-selling and co-marketing opportunities, and sales teams get partner information on their deals inside the CRM. The data can also be sent to other tools through integrations. Crossbeam merged with Reveal, a competing account mapping platform, in 2024. It is used by partnership, sales and marketing teams of B2B software companies.