---
canonical: "https://www.softatlas.io/bigmarker/products/ai-insights-and-lead-scoring"
name: "AI Insights & Lead Scoring"
provider: "BigMarker"
category: "Marketing / Marketing Automation / Lead Nurturing Automation"
review_count: 0
ai_powered: true
website: "https://get.bigmarker.com/platform/ai-insights-automation"
updated: "2026-07-28"
---

# AI Insights & Lead Scoring

By [BigMarker](/bigmarker.md)

Identify opportunities and automate follow-up with AI-driven insights and lead scoring.

## Features
- Identify and qualify leads based on engagement and intent signals
- Customize lead scoring models based on business-specific factors
- Automatically enrich profile data of webinar and event attendees
- Send personalized follow-up emails driven by attendee behavior
- Share AI-generated engagement summaries via CRM/MAS integration
- Identify decision makers and intent signals for better opportunity targeting
- Capture and leverage engagement data from webinars and events
- Send tailored follow-ups based on attendee intent signals

## Built for
MARKETERS, SALES, EXECUTIVES

Source: https://www.softatlas.io/bigmarker/products/ai-insights-and-lead-scoring