Link management and QR code platform with branded links, landing pages and click analytics.

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About Bitly

Bitly lets businesses create, brand and track short links and QR codes. Users shorten URLs on custom domains, add UTM parameters, route visitors by device or location, and monitor clicks and scans in analytics dashboards. It also provides link-in-bio pages, digital business cards and 2D barcodes, and integrates with tools such as Shopify, Canva and HubSpot. Recent additions include an AI assistant and an MCP server. Customers range from individuals and small teams to large enterprises that manage links at scale.

Listed inMobile & SMS MarketingasMobile Measurement & Deep Linking

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Features

Shorten and brand URLs
Generate customizable QR codes
Track clicks and scans
Add UTM parameters to campaign links
Route visitors by device or location
Build link-in-bio pages
Create digital business cards
Analyze link performance with AI
About
Founded2008
HeadquartersNew York, USA
Employees100 – 300
bitly.com