---
canonical: "https://www.softatlas.io/bodyguard/products/audience-insights"
name: "Audience Insights"
provider: "Bodyguard"
category: "Data & Analytics / Customer Data Platforms / Audience Segmentation"
review_count: 0
ai_powered: false
website: "https://www.bodyguard.ai/en/solutions/audience-insights"
updated: "2026-07-20"
---

# Audience Insights

By [Bodyguard](/bodyguard.md)

Audience Insights offers tools to analyze sentiment, spot early signals, and identify engagement or crisis triggers, providing actionable dashboards for faster and smarter decision-making.

## Features
- Analyze audience sentiment in real time
- Detect trends and rising topics
- Segment audience to identify brand ambassadors and detractors
- Benchmark audience metrics against peers
- Generate automated performance reports
- Create custom tracking categories for sensitive topics
- Provide real-time data on comments and interactions
- Identify frequently asked questions from the audience

## Built for
MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/bodyguard/products/audience-insights