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Bombora

B2B Digital Audiences

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Transform any key account list into an addressable audience by building custom digital audiences or activating hundreds of off-the-shelf segments on any B2B ad tech platform.

Programmatic Advertising

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Features

Build custom digital audiences using firmographic, demographic, geographic, behavioral, and install data attributes
Activate off-the-shelf audience segments across B2B ad tech platforms
Transform key account lists into addressable audiences for cross-channel deployment
Utilize Company Surge ® Intent data to target companies in-market for specific products or solutions
Integrate with specialized B2B data providers to create curated ecosystem audiences
Retarget first-party site traffic into addressable audiences using Visitor Insights
Measure digital campaign performance with B2beacon ™ for account and buying-group level insights
Activate account-based marketing (ABM) with targetable segments and account intelligence

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