---
canonical: "https://www.softatlas.io/bombora/products/b2b-digital-audiences"
name: "B2B Digital Audiences"
provider: "Bombora"
category: "Marketing / Advertising / Programmatic Advertising"
review_count: 0
ai_powered: false
website: "https://bombora.com/digital-audiences"
updated: "2026-10-05"
---

# B2B Digital Audiences

By [Bombora](/bombora.md)

Transform any key account list into an addressable audience by building custom digital audiences or activating hundreds of off-the-shelf segments on any B2B ad tech platform.

## Features
- Build custom digital audiences using firmographic, demographic, geographic, behavioral, and install data attributes
- Activate off-the-shelf audience segments across B2B ad tech platforms
- Transform key account lists into addressable audiences for cross-channel deployment
- Utilize Company Surge ® Intent data to target companies in-market for specific products or solutions
- Integrate with specialized B2B data providers to create curated ecosystem audiences
- Retarget first-party site traffic into addressable audiences using Visitor Insights
- Measure digital campaign performance with B2beacon ™ for account and buying-group level insights
- Activate account-based marketing (ABM) with targetable segments and account intelligence

## Built for
MARKETERS, SALES

Source: https://www.softatlas.io/bombora/products/b2b-digital-audiences