---
canonical: "https://www.softatlas.io/bombora/products/identity-and-enrichment"
name: "Identity and Enrichment"
provider: "Bombora"
category: "Data & Analytics / Product & Web Analytics / Web Analytics"
review_count: 0
ai_powered: false
website: "https://bombora.com/identity-and-enrichment"
updated: "2026-10-05"
---

# Identity and Enrichment

By [Bombora](/bombora.md)

Identify and enrich anonymous website traffic to expand first-party data and fuel audience segmentation, personalization, and retargeting with Bombora's Visitor Insights.

## Features
- Identify anonymous site visitors
- Enrich visitor profiles with B2B attributes
- Personalize marketing experiences in real time
- Sync insights to CDP or ad server
- Build retargeting campaigns with enriched data
- Measure and optimize marketing strategies
- Deliver visitor profile data across tech stack
- Combine website engagement with Intent signals

## Built for
MARKETERS, SALES

Source: https://www.softatlas.io/bombora/products/identity-and-enrichment