Branch

Branch provides the linking and measurement infrastructure that mobile app teams use to grow their apps. Its deep links send a user from an ad, an email, a web page or a QR code to the right screen in the app, including after an install. Branch Performance attributes installs and in-app events to paid campaigns, and Branch Engagement does the same for owned channels such as email, web and social. Other products cover branded short links and QR codes, web-to-app banners, link management, raw data exports and programmatic ad buying, and an assistant named Ivy recommends actions. Branch is used by mobile marketing, growth and product teams.