---
canonical: "https://www.softatlas.io/branch/products/ivy"
name: "Ivy"
provider: "Branch"
category: "Marketing / Marketing Automation / Marketing Automation Platforms"
review_count: 0
ai_powered: false
website: "https://www.branch.io/products/ivyai"
updated: "2026-06-30"
---

# Ivy

By [Branch](/branch.md)

Ivy is an AI tool that accelerates growth by delivering personalized marketing recommendations and automating link creation, leveraging first-party data.

## Features
- Deliver personalized marketing recommendations
- Automate link creation with accurate tags
- Surface actionable insights from data
- Unify data sources into a searchable workspace
- Track performance and customer behavior across channels
- Generate custom dashboards
- Analyze business patterns and surface trends
- Provide fast answers to analytics questions

## Built for
MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/branch/products/ivy