---
canonical: "https://www.softatlas.io/brandwatch/products/social-media-management"
name: "Social Media Management"
provider: "Brandwatch"
category: "Marketing / Social Media Management / Social Media Management Platforms"
review_count: 0
ai_powered: true
website: "https://www.brandwatch.com/suite/social-media-management"
updated: "2026-07-28"
---

# Social Media Management

By [Brandwatch](/brandwatch.md)

Social Media Management allows businesses to engage with consumers across social platforms, manage channels, teams, workflows, and campaigns to grow their brand.

## Features
- Manage all social media interactions in a single inbox
- Automate social media content approval workflows
- Monitor brand mentions across 100 million+ sources
- Analyze social media performance with customizable dashboards
- Schedule and publish content using an integrated calendar
- Benchmark social media performance against competitors
- Access historical consumer data and competitive analytics
- Customize social media feeds and audience profile cards

## Built for
MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/brandwatch/products/social-media-management