---
canonical: "https://www.softatlas.io/braze/products/braze-data-platform"
name: "Braze Data Platform"
provider: "Braze"
category: "Data & Analytics / Customer Data Platforms / Real-Time CDPs"
review_count: 0
ai_powered: false
website: "https://www.braze.com/product/braze-data-platform"
updated: "2026-06-19"
---

# Braze Data Platform

By [Braze](/braze.md)

The Braze Data Platform unifies, activates, and distributes data in real-time to enhance customer engagement and deliver relevant experiences.

## Features
- Unify data with speed and flexibility
- Activate data in real time with zero-copy data
- Create and manage comprehensive user profiles
- Distribute data securely to any destination
- Integrate data from any source
- Use pre-configured webhooks and AI-generated code for data transformations
- Connect to digital properties and backend systems with SDKs and APIs
- Sync data to and from data warehouses and cloud storage

## Built for
MARKETERS, DEVELOPERS, OPERATIONS

Source: https://www.softatlas.io/braze/products/braze-data-platform