---
canonical: "https://www.softatlas.io/braze/products/brazeai"
name: "BrazeAI"
provider: "Braze"
category: "Marketing / Marketing Automation / Personalization Engines"
review_count: 0
ai_powered: false
website: "https://www.braze.com/product/brazeai"
updated: "2026-06-19"
---

# BrazeAI

By [Braze](/braze.md)

BrazeAI leverages artificial intelligence to automate, learn, and personalize customer interactions, enabling smarter campaign launches and improved customer connections.

## Features
- Automate customer interactions with AI agents
- Personalize customer communications at scale
- Create multi-step, cross-channel experiences
- Analyze campaign performance and uncover insights
- Generate on-brand content using AI
- Optimize customer journeys with AI decisioning
- Deliver 1:1 personalization in real time
- Use customer data to create relevant experiences

## Built for
MARKETERS, SALES, CUSTOMER_SUPPORT, EXECUTIVES

Source: https://www.softatlas.io/braze/products/brazeai