---
canonical: "https://www.softatlas.io/brevo/products/brevo-data-platform"
name: "Brevo Data Platform"
provider: "Brevo"
category: "Data & Analytics / Customer Data Platforms / Marketing CDPs"
review_count: 0
ai_powered: true
website: "https://www.brevo.com/products/customer-data-platform"
updated: "2026-06-18"
---

# Brevo Data Platform

By [Brevo](/brevo.md)

Unify and activate customer data for smarter marketing and faster time-to-value.

## Features
- Unify customer data across multiple sources into a single profile
- Activate customer data across channels in real time
- Send real-time email, SMS, and WhatsApp messages triggered via API
- Build hyper-segmented customer segments based on unified data
- Personalize messages with full customer context
- Score customers with metrics like CLV, RFM, and predictive churn risk
- Create prebuilt and custom dashboards for marketing intelligence
- Merge customer profiles using identity resolution
- Clean and standardize data upon entry
- Link products, orders, and subscriptions to customer profiles
- Ask questions in plain language and get instant AI-driven insights

## Built for
MARKETERS, DEVELOPERS, EXECUTIVES

Source: https://www.softatlas.io/brevo/products/brevo-data-platform