---
canonical: "https://www.softatlas.io/brightcove/products/analytics"
name: "Analytics"
provider: "Brightcove"
category: "Data & Analytics / Product & Web Analytics / Web Analytics"
review_count: 0
ai_powered: false
website: "https://www.brightcove.com/products/analytics"
updated: "2026-07-28"
---

# Analytics

By [Brightcove](/brightcove.md)

Leverage advanced live and on-demand video analytics to understand viewer behavior and improve performance.

## Features
- Unlock actionable insights with powerful 1st-party data analytics and integrated 3rd-party sources
- Automate exports, such as audience reports, directly into marketing tools and 3rd-party platforms
- Track how your content is fueling your pipeline and affecting your funnel
- Spot trends and act faster with easy-to-read trend lines and performance insights
- Create custom dashboards and solutions using the Open API
- Compare video performance across different locations on your site with detailed reports
- Monitor metrics such as live seconds streamed, engagement score, and daily unique viewers
- Steer viewers to your strongest content and target promotional efforts more effectively

## Built for
MARKETERS, SALES, EXECUTIVES

Source: https://www.softatlas.io/brightcove/products/analytics