---
canonical: "https://www.softatlas.io/callfire/products/call-tracking"
name: "Call Tracking"
provider: "CallFire"
category: "Marketing / Marketing Analytics / Campaign Performance Analytics"
review_count: 0
ai_powered: false
website: "https://callfire.com/products/call-tracking"
updated: "2026-07-30"
---

# Call Tracking

By [CallFire](/callfire.md)

Call Tracking enables businesses to buy local and toll-free phone numbers to track advertising performance and manage customer interactions.

## Features
- Purchase local and toll-free numbers to track advertising effectiveness
- Send and track SMS messages using call tracking numbers
- Integrate call tracking data with Google Analytics
- Share call detail reports externally without full account access
- Create custom notifications for call tracking events
- Record inbound calls for later review
- Set office hours to manage call recordings
- Play whisper messages to agents during call transfers

## Built for
MARKETERS, SALES, CUSTOMER_SUPPORT

Source: https://www.softatlas.io/callfire/products/call-tracking