---
canonical: "https://www.softatlas.io/callhippo/products/whatsapp-business-api"
name: "WhatsApp Business API"
provider: "CallHippo"
category: "Customer Experience / Live Chat & Messaging / Omnichannel Messaging"
review_count: 0
ai_powered: false
website: "https://callhippo.com/whatsapp-business-api"
updated: "2026-07-30"
---

# WhatsApp Business API

By [CallHippo](/callhippo.md)

Manage customer interactions on WhatsApp with advanced business tools, including automation, broadcast, and live chat capabilities.

## Features
- Automate customer interactions with WhatsApp
- Send broadcast messages on WhatsApp
- Provide live chat support on WhatsApp
- Integrate with CRM and helpdesk systems
- Track message delivery and customer responses
- Send pre-approved message templates
- Support two-way conversations with customers
- Share rich media like images and documents

## Built for
CUSTOMER_SUPPORT, MARKETERS, SALES

Source: https://www.softatlas.io/callhippo/products/whatsapp-business-api