---
canonical: "https://www.softatlas.io/callrail/products/call-tracking"
name: "Call Tracking"
provider: "CallRail"
category: "Marketing / Marketing Analytics / Campaign Performance Analytics"
review_count: 0
ai_powered: false
website: "https://www.callrail.com/products/call-tracking/"
updated: "2026-07-29"
---

# Call Tracking

By [CallRail](/callrail.md)

Call Tracking by CallRail provides businesses with the ability to track and analyze phone calls to understand marketing performance and customer interactions.

## Features
- Track phone calls to assess marketing performance
- Analyze customer interactions through call data
- Identify the marketing source of inbound calls
- Measure call conversion rates
- Integrate call data with CRM systems
- Generate reports on call activity
- Record and playback calls for quality assurance
- Set up call routing and forwarding rules

## Built for
MARKETERS, SALES, CUSTOMER_SUPPORT, EXECUTIVES

Source: https://www.softatlas.io/callrail/products/call-tracking