---
canonical: "https://www.softatlas.io/cassandra/products/incrementality-testing"
name: "Incrementality Testing"
provider: "Cassandra"
category: "Data & Analytics / Product & Web Analytics / Experiment Analytics"
review_count: 0
ai_powered: false
website: "https://cassandra.app/incrementality-testing"
updated: "2026-07-23"
---

# Incrementality Testing

By [Cassandra](/cassandra.md)

Incrementality Testing enables users to configure on-demand tests to measure the impact of marketing channels, helping to identify the true drivers of growth.

## Features
- Configure regional test and control experiments
- Measure the true incremental effect of campaigns
- Execute geographical A/B tests on campaign spend
- Run geo-holdout tests to understand true incrementality
- Launch new channels with geo-discrimination
- Detect diminishing returns on channel investment
- Translate results into actionable insights
- Assess probability of detecting a lift

## Built for
MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/cassandra/products/incrementality-testing