---
canonical: "https://www.softatlas.io/cassandra/products/instant-incrementality"
name: "Instant Incrementality"
provider: "Cassandra"
category: "Data & Analytics / Product & Web Analytics / Experiment Analytics"
review_count: 0
ai_powered: false
website: "https://cassandra.app/free-measurement-tools/instant-incrementality"
updated: "2026-07-23"
---

# Instant Incrementality

By [Cassandra](/cassandra.md)

Instant Incrementality allows businesses to detect the incremental return on investment (iROI) of their marketing channels from past investments in just 60 seconds.

## Features
- Detect incremental ROI from past marketing investments
- Perform incrementality testing in minutes
- Analyze marketing mix models
- Identify growth drivers not visible in attribution reports
- Separate conversion drivers from non-contributing channels

## Built for
MARKETERS, EXECUTIVES

Source: https://www.softatlas.io/cassandra/products/instant-incrementality