---
canonical: "https://www.softatlas.io/categories/data-analytics/product-web-analytics"
name: "Product & Web Analytics"
path: "Data & Analytics / Product & Web Analytics"
tool_count: 50
total_tool_count: 52
updated: "2026-08-07"
---

# Product & Web Analytics

Analyze product usage and website traffic to inform business decisions.

## Subcategories
- [Web Analytics](/categories/data-analytics/product-web-analytics/web-analytics.md)
- [Product Analytics](/categories/data-analytics/product-web-analytics/product-analytics.md)
- [Session Replay](/categories/data-analytics/product-web-analytics/session-replay.md)
- [Heatmaps](/categories/data-analytics/product-web-analytics/heatmaps.md)
- [Funnel Analysis](/categories/data-analytics/product-web-analytics/funnel-analysis.md)
- [Feature Adoption Analytics](/categories/data-analytics/product-web-analytics/feature-adoption-analytics.md)
- [Mobile Analytics](/categories/data-analytics/product-web-analytics/mobile-analytics.md)
- [Experiment Analytics](/categories/data-analytics/product-web-analytics/experiment-analytics.md)

## Tools in this category

No tool in this category has 5 or more published reviews yet, so this list is ranked by adoption, the number of teams using each tool, not by rating. A rating is shown where one exists, but only as context, never as the ranking key, a single review is not enough to trust for a "best tool" verdict.

1. [Amplitude](/amplitude-inc.md) , not yet rated on Atlas, 6 teams
2. [Apify](/apify.md) , not yet rated on Atlas, 4 teams
3. [Google Marketing Platform](/google-marketing-platform.md) , not yet rated on Atlas, 3 teams
4. [Mixpanel](/mixpanel.md) , not yet rated on Atlas, 3 teams
5. [Hotjar](/hotjar.md) , 5/5 from only 1 review, below the 5-review floor, not ranked by rating, 2 teams
6. [PostHog](/posthog.md) , 5/5 from only 1 review, below the 5-review floor, not ranked by rating, 2 teams
7. [Similarweb](/similarweb.md) , 5/5 from only 1 review, below the 5-review floor, not ranked by rating, 2 teams
8. [Kameleoon](/kameleoon.md) , not yet rated on Atlas, 1 teams
9. [Matomo](/matomo.md) , not yet rated on Atlas, 1 teams
10. [Piano](/piano.md) , not yet rated on Atlas, 1 teams
11. [Piwik PRO](/piwik-pro.md) , not yet rated on Atlas, 1 teams
12. [Wisepops](/wisepops.md) , 5/5 from only 1 review, below the 5-review floor, not ranked by rating, 1 teams
13. [AppsFlyer](/appsflyer.md) , not yet rated on Atlas, 0 teams
14. [Apty](/apty.md) , not yet rated on Atlas, 0 teams
15. [Brightcove](/brightcove.md) , not yet rated on Atlas, 0 teams
16. [Browse AI](/browse-ai.md) , not yet rated on Atlas, 0 teams
17. [BuiltWith](/builtwith.md) , not yet rated on Atlas, 0 teams
18. [CallRail](/callrail.md) , not yet rated on Atlas, 0 teams
19. [Cassandra](/cassandra.md) , not yet rated on Atlas, 0 teams
20. [Contentful](/contentful.md) , not yet rated on Atlas, 0 teams
21. [Contentsquare](/contentsquare.md) , not yet rated on Atlas, 0 teams
22. [Crawlbase](/crawlbase.md) , not yet rated on Atlas, 0 teams
23. [Crazy Egg](/crazy-egg.md) , not yet rated on Atlas, 0 teams
24. [DinMo](/dinmo.md) , not yet rated on Atlas, 0 teams
25. [Elastic](/elastic.md) , not yet rated on Atlas, 0 teams
26. [Evermaps](/evermaps.md) , not yet rated on Atlas, 0 teams
27. [Feefo](/feefo.md) , not yet rated on Atlas, 0 teams
28. [Fullstory](/fullstory.md) , not yet rated on Atlas, 0 teams
29. [Gainsight](/gainsight.md) , not yet rated on Atlas, 0 teams
30. [H2O.ai](/h2o-ai.md) , not yet rated on Atlas, 0 teams
31. [Heap](/heap.md) , not yet rated on Atlas, 0 teams
32. [Homa](/homa.md) , not yet rated on Atlas, 0 teams
33. [InMobi](/inmobi.md) , not yet rated on Atlas, 0 teams
34. [KISSmetrics](/kissmetrics.md) , not yet rated on Atlas, 0 teams
35. [Kochava](/kochava.md) , not yet rated on Atlas, 0 teams
36. [LiveSession](/livesession.md) , not yet rated on Atlas, 0 teams
37. [Monetate](/monetate.md) , not yet rated on Atlas, 0 teams
38. [Nimble](/nimble.md) , not yet rated on Atlas, 0 teams
39. [Ocus](/ocus.md) , not yet rated on Atlas, 0 teams
40. [Oncrawl](/oncrawl.md) , not yet rated on Atlas, 0 teams
41. [Pendo](/pendo.md) , not yet rated on Atlas, 0 teams
42. [Plausible](/plausible.md) , not yet rated on Atlas, 0 teams
43. [PowerReviews](/powerreviews.md) , not yet rated on Atlas, 0 teams
44. [Quickbase](/quickbase.md) , not yet rated on Atlas, 0 teams
45. [SaleCycle](/salecycle.md) , not yet rated on Atlas, 0 teams
46. [Sovrn](/sovrn.md) , not yet rated on Atlas, 0 teams
47. [Split](/split.md) , not yet rated on Atlas, 0 teams
48. [SpyFu](/spyfu.md) , not yet rated on Atlas, 0 teams
49. [Statsig](/statsig.md) , not yet rated on Atlas, 0 teams
50. [TiHive](/tihive.md) , not yet rated on Atlas, 0 teams

Showing the top 50 of 52 tools tracked in this category, ranked highest first.

Source: https://www.softatlas.io/categories/data-analytics/product-web-analytics