---
canonical: "https://www.softatlas.io/categories/data-analytics/product-web-analytics/product-analytics"
name: "Product Analytics"
path: "Data & Analytics / Product & Web Analytics / Product Analytics"
tool_count: 50
total_tool_count: 57
updated: "2026-08-07"
---

# Product Analytics

Product analytics tools analyze user interactions with products to improve performance.

## Tools in this category

No tool in this category has 5 or more published reviews yet, so this list is ranked by adoption, the number of teams using each tool, not by rating. A rating is shown where one exists, but only as context, never as the ranking key, a single review is not enough to trust for a "best tool" verdict.

1. [Amplitude](/amplitude-inc.md) , not yet rated on Atlas, 6 teams
2. [Google Marketing Platform](/google-marketing-platform.md) , not yet rated on Atlas, 3 teams
3. [Mixpanel](/mixpanel.md) , not yet rated on Atlas, 3 teams
4. [Hotjar](/hotjar.md) , 5/5 from only 1 review, below the 5-review floor, not ranked by rating, 2 teams
5. [PostHog](/posthog.md) , 5/5 from only 1 review, below the 5-review floor, not ranked by rating, 2 teams
6. [Similarweb](/similarweb.md) , 5/5 from only 1 review, below the 5-review floor, not ranked by rating, 2 teams
7. [Kameleoon](/kameleoon.md) , not yet rated on Atlas, 1 teams
8. [Matomo](/matomo.md) , not yet rated on Atlas, 1 teams
9. [Piano](/piano.md) , not yet rated on Atlas, 1 teams
10. [Piwik PRO](/piwik-pro.md) , not yet rated on Atlas, 1 teams
11. [Wisepops](/wisepops.md) , 5/5 from only 1 review, below the 5-review floor, not ranked by rating, 1 teams
12. [AppsFlyer](/appsflyer.md) , not yet rated on Atlas, 0 teams
13. [Apty](/apty.md) , not yet rated on Atlas, 0 teams
14. [Bamboo Rose](/bamboo-rose.md) , not yet rated on Atlas, 0 teams
15. [Bazaarvoice](/bazaarvoice.md) , not yet rated on Atlas, 0 teams
16. [Brightcove](/brightcove.md) , not yet rated on Atlas, 0 teams
17. [BuiltWith](/builtwith.md) , not yet rated on Atlas, 0 teams
18. [Click2Buy](/click2buy.md) , not yet rated on Atlas, 0 teams
19. [Contentful](/contentful.md) , not yet rated on Atlas, 0 teams
20. [Contentsquare](/contentsquare.md) , not yet rated on Atlas, 0 teams
21. [Crazy Egg](/crazy-egg.md) , not yet rated on Atlas, 0 teams
22. [DataFast](/datafast.md) , not yet rated on Atlas, 0 teams
23. [DataHawk](/datahawk.md) , not yet rated on Atlas, 0 teams
24. [Evermaps](/evermaps.md) , not yet rated on Atlas, 0 teams
25. [Feefo](/feefo.md) , not yet rated on Atlas, 0 teams
26. [Fullstory](/fullstory.md) , not yet rated on Atlas, 0 teams
27. [Gainsight](/gainsight.md) , not yet rated on Atlas, 0 teams
28. [GitKraken](/gitkraken.md) , not yet rated on Atlas, 0 teams
29. [Heap](/heap.md) , not yet rated on Atlas, 0 teams
30. [Homa](/homa.md) , not yet rated on Atlas, 0 teams
31. [Inarix](/inarix.md) , not yet rated on Atlas, 0 teams
32. [KISSmetrics](/kissmetrics.md) , not yet rated on Atlas, 0 teams
33. [Kochava](/kochava.md) , not yet rated on Atlas, 0 teams
34. [Konnecto](/konnecto.md) , not yet rated on Atlas, 0 teams
35. [LiveSession](/livesession.md) , not yet rated on Atlas, 0 teams
36. [Luxurynsight](/luxurynsight.md) , not yet rated on Atlas, 0 teams
37. [Maze](/maze.md) , not yet rated on Atlas, 0 teams
38. [MoEngage](/moengage.md) , not yet rated on Atlas, 0 teams
39. [Monetate](/monetate.md) , not yet rated on Atlas, 0 teams
40. [MWM](/mwm.md) , not yet rated on Atlas, 0 teams
41. [Ocus](/ocus.md) , not yet rated on Atlas, 0 teams
42. [Optimizely](/optimizely.md) , not yet rated on Atlas, 0 teams
43. [Paddle](/paddle.md) , not yet rated on Atlas, 0 teams
44. [Paylead](/paylead.md) , not yet rated on Atlas, 0 teams
45. [Pendo](/pendo.md) , not yet rated on Atlas, 0 teams
46. [Playtech](/playtech.md) , not yet rated on Atlas, 0 teams
47. [PowerReviews](/powerreviews.md) , not yet rated on Atlas, 0 teams
48. [Qopius](/qopius.md) , not yet rated on Atlas, 0 teams
49. [SaleCycle](/salecycle.md) , not yet rated on Atlas, 0 teams
50. [ScrapingBee](/scrapingbee.md) , not yet rated on Atlas, 0 teams

Showing the top 50 of 57 tools tracked in this category, ranked highest first.

Source: https://www.softatlas.io/categories/data-analytics/product-web-analytics/product-analytics