---
canonical: "https://www.softatlas.io/categories/marketing/email-marketing/a-b-testing"
name: "A/B Testing"
path: "Marketing / Email Marketing / A/B Testing"
tool_count: 14
total_tool_count: 14
updated: "2026-07-29"
---

# A/B Testing

Test different versions of marketing content to improve performance.

## Tools in this category

No tool in this category has 5 or more published reviews yet, so this list is ranked by adoption, the number of teams using each tool, not by rating. A rating is shown where one exists, but only as context, never as the ranking key, a single review is not enough to trust for a "best tool" verdict.

1. [Branch](/branch.md) , not yet rated on Atlas, 1 teams
2. [Mailjet](/mailjet.md) , not yet rated on Atlas, 1 teams
3. [Wisepops](/wisepops.md) , 5/5 from only 1 review, below the 5-review floor, not ranked by rating, 1 teams
4. [Anyword](/anyword.md) , not yet rated on Atlas, 0 teams
5. [Contentful](/contentful.md) , not yet rated on Atlas, 0 teams
6. [Crazy Egg](/crazy-egg.md) , not yet rated on Atlas, 0 teams
7. [Klaviyo](/klaviyo.md) , not yet rated on Atlas, 0 teams
8. [Leadpages](/leadpages.md) , not yet rated on Atlas, 0 teams
9. [Monetate](/monetate.md) , not yet rated on Atlas, 0 teams
10. [Nosto](/nosto.md) , not yet rated on Atlas, 0 teams
11. [Optimizely](/optimizely.md) , not yet rated on Atlas, 0 teams
12. [Statsig](/statsig.md) , not yet rated on Atlas, 0 teams
13. [Storemaven](/storemaven.md) , not yet rated on Atlas, 0 teams
14. [VWO](/vwo.md) , not yet rated on Atlas, 0 teams

Source: https://www.softatlas.io/categories/marketing/email-marketing/a-b-testing