---
canonical: "https://www.softatlas.io/categories/marketing/marketing-analytics/marketing-mix-modeling-munqyx3l"
name: "Marketing Mix Modeling & Incrementality"
path: "Marketing / Marketing Analytics / Marketing Mix Modeling & Incrementality"
tool_count: 6
total_tool_count: 6
updated: "2026-09-30"
---

# Marketing Mix Modeling & Incrementality

Statistical models of channel contribution and lift tests (Cassandra, Odins, Recast).

## Tools in this category

No tool in this category has 5 or more published reviews yet, so this list is ranked by adoption, the number of teams using each tool, not by rating. A rating is shown where one exists, but only as context, never as the ranking key, a single review is not enough to trust for a "best tool" verdict.

1. [Odins](/odins.md) , not yet rated on Soft Atlas, 1 teams
2. [Cassandra](/cassandra.md) , not yet rated on Soft Atlas, 0 teams
3. [Ekimetrics](/ekimetrics.md) , not yet rated on Soft Atlas, 0 teams
4. [Kochava](/kochava.md) , not yet rated on Soft Atlas, 0 teams
5. [Measured](/measured.md) , not yet rated on Soft Atlas, 0 teams
6. [Recast](/recast.md) , not yet rated on Soft Atlas, 0 teams

Source: https://www.softatlas.io/categories/marketing/marketing-analytics/marketing-mix-modeling-munqyx3l