---
canonical: "https://www.softatlas.io/categories/marketing/marketing-automation"
name: "Marketing Automation"
path: "Marketing / Marketing Automation"
tool_count: 50
total_tool_count: 119
updated: "2026-08-08"
---

# Marketing Automation

Systems that automate marketing tasks and campaigns.

## Subcategories
- [Customer Journey Automation](/categories/marketing/marketing-automation/customer-journey-automation.md)
- [E-commerce Marketing Automation](/categories/marketing/marketing-automation/e-commerce-marketing-automation-mo01iiuu-yw7d.md)
- [Landing Page Builders](/categories/marketing/marketing-automation/landing-page-builders-mo01iiqz-613i.md)
- [Campaign Automation](/categories/marketing/marketing-automation/campaign-automation.md)
- [Lead Nurturing Automation](/categories/marketing/marketing-automation/lead-nurturing-automation.md)
- [Marketing Workflows](/categories/marketing/marketing-automation/marketing-workflows.md)
- [Personalization Engines](/categories/marketing/marketing-automation/personalization-engines.md)
- [Trigger-Based Messaging](/categories/marketing/marketing-automation/trigger-based-messaging.md)
- [Marketing Automation Platforms](/categories/marketing/marketing-automation/marketing-automation-platforms.md)

## Tools in this category

Ranked by verified rating first among the 1 tool with at least 5 published reviews, then by the number of teams using the tool. A tool with fewer than 5 reviews is listed after those, ranked by adoption instead, never allowed to outrank a well-reviewed tool on the strength of a thin average. Fewer than 10 tools in this category currently clear that floor, so treat this as an early signal, not a mature ranking. Ratings come from professionals who verified a work email at the organization named in their review. Among the 119 vendor tools Atlas tracks in this category, an entry marked "not yet rated on Atlas" has no published review yet, it is listed, not scored as zero.

1. [HubSpot](/hubspot-inc.md) , 4.4/5 from 13 reviews, 65 teams
2. [Odoo](/odoo.md) , 4/5 from only 1 review, below the 5-review floor, not ranked by rating, 8 teams
3. [Brevo](/brevo.md) , not yet rated on Atlas, 6 teams
4. [Customer.io](/customer-io.md) , not yet rated on Atlas, 5 teams
5. [Google Ads](/google-ads.md) , not yet rated on Atlas, 4 teams
6. [Braze](/braze.md) , 4.5/5 from only 1 review, below the 5-review floor, not ranked by rating, 2 teams
7. [Prismic](/prismic.md) , not yet rated on Atlas, 2 teams
8. [Salesforce Marketing Cloud](/salesforce-marketing-cloud.md) , 5/5 from only 1 review, below the 5-review floor, not ranked by rating, 2 teams
9. [Webmecanik](/webmecanik.md) , not yet rated on Atlas, 2 teams
10. [ActiveCampaign](/activecampaign.md) , not yet rated on Atlas, 1 teams
11. [Adobe Experience Cloud](/adobe-experience-cloud.md) , not yet rated on Atlas, 1 teams
12. [Branch](/branch.md) , not yet rated on Atlas, 1 teams
13. [Creatio](/creatio.md) , not yet rated on Atlas, 1 teams
14. [Demandbase](/demandbase.md) , not yet rated on Atlas, 1 teams
15. [Freshworks](/freshworks-inc.md) , not yet rated on Atlas, 1 teams
16. [imagino](/imagino.md) , not yet rated on Atlas, 1 teams
17. [Iterable](/iterable.md) , not yet rated on Atlas, 1 teams
18. [Mailchimp](/mailchimp.md) , not yet rated on Atlas, 1 teams
19. [Mailjet](/mailjet.md) , not yet rated on Atlas, 1 teams
20. [PrestaShop](/prestashop.md) , not yet rated on Atlas, 1 teams
21. [Wisepops](/wisepops.md) , 5/5 from only 1 review, below the 5-review floor, not ranked by rating, 1 teams
22. [360.Agency](/360-agency.md) , not yet rated on Atlas, 0 teams
23. [Adobe Marketo Engage](/adobe-marketo-engage.md) , not yet rated on Atlas, 0 teams
24. [Alibaba Cloud](/alibaba-cloud.md) , not yet rated on Atlas, 0 teams
25. [Apteco](/apteco.md) , not yet rated on Atlas, 0 teams
26. [Aristid](/aristid.md) , not yet rated on Atlas, 0 teams
27. [Armis](/armis.md) , not yet rated on Atlas, 0 teams
28. [Batch](/batch.md) , not yet rated on Atlas, 0 teams
29. [Bazaarvoice](/bazaarvoice.md) , not yet rated on Atlas, 0 teams
30. [BigMarker](/bigmarker.md) , not yet rated on Atlas, 0 teams
31. [Birdeye](/birdeye.md) , not yet rated on Atlas, 0 teams
32. [Bloomreach](/bloomreach.md) , not yet rated on Atlas, 0 teams
33. [BlueConic](/blueconic.md) , not yet rated on Atlas, 0 teams
34. [Bonjoro](/bonjoro.md) , not yet rated on Atlas, 0 teams
35. [CallFire](/callfire.md) , not yet rated on Atlas, 0 teams
36. [Cenareo](/cenareo.md) , not yet rated on Atlas, 0 teams
37. [CleverTap](/clevertap.md) , not yet rated on Atlas, 0 teams
38. [Click2Buy](/click2buy.md) , not yet rated on Atlas, 0 teams
39. [Clutch](/clutch.md) , not yet rated on Atlas, 0 teams
40. [Composio](/composio.md) , not yet rated on Atlas, 0 teams
41. [ContentBot](/contentbot.md) , not yet rated on Atlas, 0 teams
42. [Contentful](/contentful.md) , not yet rated on Atlas, 0 teams
43. [Digital Doorway](/digital-doorway.md) , not yet rated on Atlas, 0 teams
44. [Digitaleo](/digitaleo.md) , not yet rated on Atlas, 0 teams
45. [Dynamic Yield](/dynamic-yield.md) , not yet rated on Atlas, 0 teams
46. [Efficy](/efficy.md) , not yet rated on Atlas, 0 teams
47. [Emarsys](/emarsys.md) , not yet rated on Atlas, 0 teams
48. [Emotive](/emotive.md) , not yet rated on Atlas, 0 teams
49. [Encharge](/encharge.md) , not yet rated on Atlas, 0 teams
50. [Equativ](/equativ.md) , not yet rated on Atlas, 0 teams

Showing the top 50 of 119 tools tracked in this category, ranked highest first.

Source: https://www.softatlas.io/categories/marketing/marketing-automation