---
canonical: "https://www.softatlas.io/clay/products/waterfall"
name: "Waterfall"
provider: "Clay"
category: "Sales / Lead Generation / Waterfall Enrichment"
review_count: 0
ai_powered: false
website: "https://www.clay.com/waterfall-enrichment"
updated: "2026-06-19"
---

# Waterfall

By [Clay](/clay.md)

Combine multiple data providers for the best coverage, ensuring comprehensive and accurate data enrichment.

## Features
- Combine multiple data providers for comprehensive data coverage
- Track job changes, promotions, or other signals
- Buy data from 150+ providers in one place
- Sync targeted ad audiences to Linkedin, Meta, and Google Audiences
- Centralize first and third party data sources
- Automate messaging with Clay's native sequencer
- Build GTM workflows with natural language
- Keep CRM clean with high-quality data enrichment

## Built for
SALES, MARKETERS, OPERATIONS

Source: https://www.softatlas.io/clay/products/waterfall