---
canonical: "https://www.softatlas.io/cognism/products/crm-enrichment"
name: "CRM Enrichment"
provider: "Cognism"
category: "Sales / CRM / CRM Automation"
review_count: 0
ai_powered: false
website: "https://www.cognism.com/enrich"
updated: "2026-06-19"
---

# CRM Enrichment

By [Cognism](/cognism.md)

CRM Enrichment automatically enriches and maintains CRM records by identifying gaps in databases and updating them with accurate, actionable data.

## Features
- Enrich CRM records with verified contact and company data
- Identify and fix missing or outdated records
- Run real-time updates and scheduled enrichment workflows
- Segment CRM by persona, priority accounts, or target markets for targeted enrichment
- Define field-level enrichment rules to control data updates
- Ensure GDPR-compliant data handling
- Maintain CRM data quality without manual clean-up
- Track every enrichment job for data governance

## Built for
SALES, MARKETERS, OPERATIONS

Source: https://www.softatlas.io/cognism/products/crm-enrichment