---
canonical: "https://www.softatlas.io/crazy-egg/products/a-b-testing"
name: "A/B Testing"
provider: "Crazy Egg"
category: "Data & Analytics / Product & Web Analytics / Experiment Analytics"
review_count: 0
ai_powered: false
website: "https://www.crazyegg.com/ab-testing"
updated: "2026-07-28"
---

# A/B Testing

By [Crazy Egg](/crazy-egg.md)

Launch experiments to learn how to drive more conversions on your website, regardless of your skill level.

## Features
- Launch A/B tests using URL redirects or a Visual Page Editor
- Automatically split page traffic using Multi-Arm Bandit Method
- Target experiments by audience segment
- Design new pages for testing without coding
- Measure conversion performance over time
- Visualize user interactions with Website Heatmaps and Session Recordings
- Integrate with Google Analytics for detailed engagement metrics
- Define conversion goals with or without code installation

## Built for
MARKETERS, DEVELOPERS

Source: https://www.softatlas.io/crazy-egg/products/a-b-testing