---
canonical: "https://www.softatlas.io/criteo/products/criteo-go"
name: "Criteo GO"
provider: "Criteo"
category: "Marketing / Advertising Platforms / Programmatic Advertising"
review_count: 0
ai_powered: false
website: "https://www.criteo.com/platform/commerce-growth"
updated: "2026-06-19"
---

# Criteo GO

By [Criteo](/criteo.md)

A self-service performance advertising platform powered by Criteo AI, designed for automated acquisition and retention.

## Features
- Automate ad acquisition and retention
- Utilize predictive bidding to optimize ad spend
- Provide intent-based product recommendations
- Connect shopper IDs and commerce data for campaign optimization
- Implement dynamic retargeting with personalized product ads
- Drive engagement with video advertising
- Simplify cross-channel performance campaigns
- Reach and convert shoppers with retail media ads

## Built for
MARKETERS, SALES, EXECUTIVES

Source: https://www.softatlas.io/criteo/products/criteo-go