---
canonical: "https://www.softatlas.io/demandbase/products/demandbase-one-advertising"
name: "Demandbase One - Advertising"
provider: "Demandbase"
category: "Marketing / Advertising Platforms / Programmatic Advertising"
review_count: 0
ai_powered: false
website: "https://www.demandbase.com/products/advertising"
updated: "2026-07-20"
---

# Demandbase One - Advertising

By [Demandbase](/demandbase.md)

Demandbase One - Advertising uses intent data and a B2B-native DSP to run smart campaigns that drive pipeline, not just clicks, by reaching the right people at the right time.

## Features
- Prioritize target accounts based on buying activity
- Deliver advertising aligned to buyer activity using AI
- Track engagement across accounts and buying groups
- Measure contribution to meetings and opportunities
- Manage reach and frequency at the account level
- Adjust targeting based on real outcomes
- Align messaging to buyer journey stage
- Deliver advertising across display, video, CTV, social, and web

## Built for
MARKETERS, SALES, EXECUTIVES

Source: https://www.softatlas.io/demandbase/products/demandbase-one-advertising