Dub

Dub helps companies measure which links, campaigns and partners bring revenue. Teams create branded short links on their own domains, with QR codes, UTM parameters, device and geo targeting, A/B tests and deep links. Each click can be followed through to sign-ups and sales, so marketers see conversions and revenue rather than clicks alone. On top of this, Dub Partners lets companies run affiliate and referral programs: recruiting partners, giving them tracked links, calculating commissions and paying out globally, including in USDC. Developers can use the Dub API, SDKs and an MCP server to automate link creation and tracking. The product started as an open-source project and is used by startups and larger companies.