Formo

Formo is a data platform for crypto and DeFi teams who cannot rely on traditional analytics once a user connects a wallet. It captures the user journey from the first website visit through wallet connection, in-app behavior and onchain transactions, then provides funnels, retention reports, charts and event analytics. Its attribution layer connects channels, campaigns, referrals and UTM data to wallet actions, so teams can measure acquisition cost and return. Wallet intelligence turns addresses into user profiles built from onchain history, holdings and product activity, which can be segmented. The platform also offers token-gated forms, alerts, an AI assistant, a query API and an MCP server for AI agents.