---
canonical: "https://www.softatlas.io/foursquare/products/audience"
name: "Audience"
provider: "Foursquare"
category: "Marketing / Advertising Platforms / Audience Targeting Tools"
review_count: 0
ai_powered: false
website: "https://foursquare.com/products/audience"
updated: "2026-06-30"
---

# Audience

By [Foursquare](/foursquare.md)

Create audiences that reflect real-world consumer behavior to reach customers with accuracy at scale.

## Features
- Create personalized audience segments based on real-world actions
- Scale campaigns with over 5,000 location segments and 1,000 purchase-based audiences
- Enhance real-time targeting with geofencing
- Re-target consumers across multiple channels
- Prioritize privacy with privacy-by-design principles
- Build custom audience segments for seasonal or holiday behaviors
- Reach consumers who have visited competitors' locations
- Boost foot traffic and sales with personalized messages

## Built for
MARKETERS, SALES

Source: https://www.softatlas.io/foursquare/products/audience