FreeWheel

FreeWheel provides advertising technology for premium video across television, streaming and digital screens. Its Publisher Suite helps media owners manage, serve and sell their video ad inventory across direct and programmatic channels, while its Advertiser Suite gives media buyers a platform to plan and buy streaming video campaigns. Through Strata, it also offers agencies a workflow system for cross-media campaign planning, ordering, activation and financial reconciliation. APIs and developer tools let clients integrate and extend these platforms. Founded in 2007, FreeWheel operates as a standalone advertising technology unit of Comcast, with offices in nine countries, and works with broadcasters, programmers, distributors, advertisers and agencies.