---
canonical: "https://www.softatlas.io/freewheel/products/strata"
name: "Strata"
provider: "FreeWheel"
category: "Marketing / Advertising / Paid Media Management"
review_count: 0
format: "CORE_PRODUCT"
ai_powered: false
website: "https://www.gotostrata.com/"
updated: "2026-10-23"
---

# Strata

By [FreeWheel](/freewheel.md)

Agency workflow platform for cross-media campaign planning, ordering, activation and financial management.

## Features
- Automate media orders, approvals and trafficking
- Plan and buy digital campaigns
- Connect agency media and finance systems
- Reconcile billing and payment data
- Report on campaign delivery

## Built for
MARKETERS, OPERATIONS

Source: https://www.softatlas.io/freewheel/products/strata