---
canonical: "https://www.softatlas.io/fullstory/products/fullstory-analytics"
name: "Fullstory Analytics"
provider: "Fullstory"
category: "Data & Analytics / Product & Web Analytics / Product Analytics"
review_count: 0
ai_powered: false
website: "https://fullstory.com/platform/analytics"
updated: "2026-07-12"
---

# Fullstory Analytics

By [Fullstory](/fullstory.md)

Fullstory Analytics provides comprehensive insights into customer behavior, enabling businesses to understand and optimize digital interactions.

## Features
- Capture and analyze customer behavioral data
- Visualize user interactions with heatmaps
- Replay user sessions for detailed analysis
- Track user journeys from entry to conversion
- Identify friction points in conversion funnels
- Segment users and analyze cohort behaviors
- Trigger in-product guides and surveys
- Provide real-time personalization using AI

## Built for
MARKETERS, DEVELOPERS, CUSTOMER_SUPPORT, OPERATIONS, EXECUTIVES

Source: https://www.softatlas.io/fullstory/products/fullstory-analytics